Some months back a friend was telling me how a decade ago him and some friends founded a theatre company. Fast forward to 2016 and now they were finally bringing a musical to a London theatre. And it doesn’t stop there: Shazam, one of the world’s most popular apps for connecting artists and fans, and Exposure The Musical have now announced a partnership around the launch of the musical with its entire print campaign, which will use Shazam’s Visual Recognition to engage wider audiences for the new musical.
By scanning all Exposure’s leaflets and posters, fans will be redirected to the musical’s website, where they can book tickets and get all related information about the music, cast and creatives. “This is the first time a West End musical will use our Visual Recognition to drive engagement and sales tickets. We’re very happy to take part in Exposure’s adventure and hope that our millions of London users will engage with Mike Dyer’s composition” said Sam Woods, VP International Strategic Partnerships and UK Sales at Shazam.
The full cast for Exposure The Musical – Life Through A Lens are David Albury (Jimmy), Natalie Anderson (Tara), Andy Barke (Ensemble), Rhiannon Duncan (Lust/Ensemble), Zeph Gould (CEO/Sloth/Ensemble), Michael Greco (Miles Mason), Kurt Kansley (Jimmy’s Father/Envy/Ensemble), Stevie Mahoney (Ensemble), Niamh Perry (Pandora), Cassie Rogers (Ensemble), Lauren Stroud (Ensemble), Jahrel Thomas (Aid Worker/Gluttony/Ensemble), Manny Tsakanika (Ensemble) and Ella-Rose Whitehouse (Ensemble).
The book for this new musical was written by Mike Dyer, with Quentin Russell as script consultant and dramaturgy by Phil Willmott, who is also directing this World Premiere. Mike Dyer has also written the lyrics & music with co-writers Philip Cohen, Vince Hudson, Fred Johanson, Clayton Moss, Charles Olins, Sara Eker Peller, Mark Street and Adrian Wyatt.
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- LONDON, ENGLAND – JUNE 16: Cast members (Photo by Claire Greenway/Getty Images for Camera Theatre Productions)
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- LONDON, ENGLAND – JUNE 16: Executive Producer Mike Dyer (L) and cast members (Photo by Claire Greenway/Getty Images for Camera Theatre Productions)
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- LONDON, ENGLAND – JUNE 16: Cast members (Photo by Claire Greenway/Getty Images for Camera Theatre Productions)
Exposure The Musical has a unique partnership with Getty Images, enabling the production to feature iconic and compelling imagery from one of the world’s most remarkable collections. The musical will have choreography by Lindon Barr, set and video design by Timothy Bird, costume design by Carla Goodman, lighting design by Ben Cracknell, sound design by Ben Harrison, musical direction by Mark Collins and casting by Anne Vosser.
Young photographer Jimmy Tucker faces the biggest and most exciting challenge of his life when a stranger commissions him to find and shoot the seven deadly sins alive and kicking in modern London.
But in a break-neck race through the night, a series of extraordinary encounters involving girlfriends, family history and the intoxicating cult of celebrity begin to reveal that there’s a whole lot more at stake than just money.
Weaving a breathtaking, contemporary score around a dazzlingly witty portrait of the price of fame, EXPOSURE is an electrifying and brilliantly original new musical that will capture your heart…and just maybe your soul.
The World Premiere of Exposure The Musical – Life Through A Lens will run at the St. James Theatre, for a limited season, from 16 July until 27 August 2016, with press night on Thursday 28 July 2016. Ticket info can be found on the official St. James Theatre website by clicking here.
Exposure The Musical – Life Through A Lens is produced by Camera Theatre Productions Ltd. Don’t forget to follow their official Twitter and Facebook pages!
